Search Engine Optimization

Keyword Research

Our search engine marketing service starts with identifying the keywords your target audience use when searching for your products or services. It is a crucial step of the optimization process. In order to generate a high return on investment, you have to reach the right audience. We help you choose the best keyword phrases based on search frequency and relevance to your website. Carefully targeting your campaign from the start will lead to greater success down the road.

 

Competitive Analysis

The Internet is an extremely competitive marketplace. There are other companies targeting your keywords and reaching your potential customers. Analyzing your competition’s online strengths and weaknesses can reveal opportunities for you. Our professional search engine optimization team will take an in-depth look at the competitive marketplace for your chosen keywords and help you develop the strategies to reach the top and stay there.

 

Link Building

Building relevant links from other websites is an intricate process. We employ a wide range of methods and techniques to attract valuable links, and the right links, to build your rankings. We work to build a well-rounded link portfolio that includes many kinds of links and opportunities to help you compete. Relevant, high-quality links are one of the most important factors in determining how well a website will rank in the search engines. Building relevant links from other websites is an intricate process that requires time and patience.

 

Online Public Relations/Press Release Optimization

Newsworthy items can spread extremely fast over the Internet, and you can easily target the audience that is interested in your message. Online PR is an efficient and less expensive route than traditional public relations. Online press releases also add SEO and website optimization benefits by sending traffic and links back to your site. We can help you announce new developments in your company and make the most of the SEO and PR benefits.

 

International Search

Global search marketing targets international and multilingual markets so that companies can reach out beyond their national borders to a worldwide audience. At Breakthrough Digital Media, we can help you employ the right strategies to effectively market yourself and build international search engine rankings.

 

Shopping Search

We will help you target users who go online to compare products from different vendors, or search for an online store or product by category. By ranking well in these searches, your customers can find and buy your products with just a couple of clicks.