Why Having a Mobile Presence is Critical to Your Business’s Success…
“84% of small businesses who have invested in a mobile presence say that they see immediate and long-term benefits” (web.com)
Mobile has become the MOST powerful communication medium in history! We’ve all seen the numbers. The math is simple. Your customers expect a great browsing experience regardless of what device they use.
Did you know that 52% of people will not recommend your business to friends, family, or colleagues if your website is not mobile-friendly. 62% of people say that if they go to your website and it’s not mobile-friendly, they will not only leave and find a competitor, but they will NEVER return!
You spend so much money attracting these customers to your business; don’t lose them to a competitor!
Businesses are making and breaking customer relationships using mobile. If your site isn’t mobile-friendly, visitors will turn to sites that are, and they will carry those new relationships with them beyond the mobile environment.
So let me ask you this…if the intent of your website was to attract more customers to your business, now that the majority of your customers are coming to your website from a mobile device, doesn’t it make sense that you provide them with that mobile experience?
Is My Site Mobile Friendly?
Just because you can see your desktop site on a mobile device does NOT mean that it’s mobile-friendly.
Your mobile site will differ from your desktop site not just because of the size of the device accessing it, but because the mobile context reveals a different mindset for your visitors.
To make a long story short, numerous studies show that conversion rates have a general tendency to increase as offered choices decrease. Why? Because when faced with a simpler, confusion free, guided path towards a certain action, consumers are more likely to do what you want them to do.
With very limited screen real estate, reducing distractions and providing a clean, quick to load, and easy to navigate mobile site is even more important for mobile visitors. This isn’t to say that you should cut down on servicing visitors, but it does mean that you should simplify the process by which you present your information and your offering.
The simple act of having a mobile-friendly site that presents content neatly and simply will make users more likely to “stick” and convert to paying customers.
How does your site look on a mobile device? Are you making it easy for visitors to connect with your business? Or are you putting obstacles between your business and what they seek?
How Important is a Mobile Presence?
Today, people have their phones within an arm’s reach nearly 24 hours a day. Consumers feel a personal connection to their mobile device instead of simply viewing it as a simple communication tool – it is an extension of who they are.
A recent Harris Interactive study shows that 63% of consumers who encounter a bad mobile experience from a brand also believe that the company will not meet their expectations across all channels beyond mobile, such as Web and bricks and mortar.
You need to understand the connection that consumers have to their devices, and provide them with a mobile experience that is clean, simple, and intuitive.
There are profound implications to a bad mobile experience, especially when a competitor is only a click away.
Will a Mobile Site Give My Business a Competitive Edge?
While approximately 70% of small businesses have a website, only 14% have a mobile-friendly website. There is still a window of opportunity for action takers to capitalize on the mobile revolution.
A mobile-friendly site will help your business connect with customers and drive conversions.
We’ve all read the statistics about the tremendous adoption of mobile and tablet devices. In fact, mobile traffic has accelerated at a remarkable rate of 150% per year, and is likely to maintain trajectory or even speed up.
Customers are already connecting with businesses like yours in their local area on their mobile devices.
- 95% of smartphone users have searched for local products or services.
- 61% of users call a business after searching, and 59% visit the location.
- 90% of these people act within 24 hours.
Having a compelling mobile experience is a trend that cannot be ignored as mobile continues to be the most popular medium for online browsing and shopping.
According to Forbes, “87% of connected devices sales by 2017 will be tablets and smartphones.” it’s important to provide a positive experience to users that are browsing via a mobile device. Otherwise, it’s easy to lose customers to competitors who have adapted to this trend. As the shift from traditional PCs and laptops to mobile devices continues, businesses that aren’t onboard are likely to suffer.
What Does All of This Mean For Me?
Mobile users are more prone to take immediate action. People searching on mobile have a higher intent. The time between intent and action has been narrowed! Businesses like yours can drive purchases with a mobile-friendly site.
- 70% of mobile users have compared product prices on their cell phones.
- 65% have read product reviews on their phones.
- 50% of mobile searches lead to a purchase.
The combination of higher intent and greater interest in locally relevant information makes for a potent combination.
What Are You Doing to Make THIS Year Better Than Last Year?
The next chapter of your business isn’t written.
Mobile is a communication revolution! It marks the end of an era in marketing and the beginning of a new medium by which businesses will interact with consumers.
It’s no longer okay to ignore your mobile visitors. They’ve become the primary source of visitors to your website.
Today’s mobile consumers are seamlessly searching, processing, and making purchasing decisions via their smartphone devices.
Is your business ready to attract the mobile consumer? Or are you missing out on a golden opportunity?
So, What Should I Do Next?
While peoples’ need for local products and services is not a new phenomenon, the tools available to these local businesses, however, are.
Smartphones haven’t just transformed how people find your business; they’re also changing what they do inside your four walls.
The mobile revolution is sailing ahead at full steam, and your customers are getting on board. Embracing mobile can help you win the moments that matter, enable better decisions, and constantly innovate. BUT, you’ve got to start somewhere.
Your future customers are literally around the corner, and mobile can get them in your door.